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Services - 160613-2020

03/04/2020    S67

United Kingdom-Liverpool: Auditing services

2020/S 067-160613

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: The Minister for the Cabinet Office acting through Crown Commercial Service
Postal address: 9th Floor, The Capital, Old Hall Street
Town: Liverpool
NUTS code: UK UNITED KINGDOM
Postal code: L3 9PP
Country: United Kingdom
E-mail: supplier@crowncommercial.gov.uk
Telephone: +44 3450103503
Internet address(es):
Main address: https://www.gov.uk/government/organisations/crown-commercial-service
I.2)Information about joint procurement
The contract is awarded by a central purchasing body
I.4)Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Communication Performance Audit and Analysis

Reference number: RM6135
II.1.2)Main CPV code
79212000 Auditing services
II.1.3)Type of contract
Services
II.1.4)Short description:

Crown Commercial Service (CCS) has established a framework agreement for the provision of communication Performance Audit and Analysis Services for the Cabinet Office and all UK Central Government and the Wider Public Sector Buyers identified at Section VI.3) of this notice.

The framework agreement comprises of the following lots:

Lot 1: Contract and Pricing Compliance;

Lot 2: Effectiveness and Outcomes;

Lot 3: Ecosystem Strategic Advice and Support.

This framework will provide an independent performance, assurance and auditing function assessing services provided against call-off contracts which have been established by buyers under campaign solutions, communication services, research marketplace and media buying frameworks. This agreement will further provide a vehicle whereby buyers can fulfil the requirements of any non-CCS agreements. The full specification is set out in framework schedule 1 (Specification) of the RM6135 framework contract.

II.1.6)Information about lots
This contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 6 000 000.00 GBP
II.2)Description
II.2.1)Title:

Contract and Pricing Compliance

Lot No: Lot 1
II.2.2)Additional CPV code(s)
79200000 Accounting, auditing and fiscal services
79210000 Accounting and auditing services
79212000 Auditing services
79340000 Advertising and marketing services
79341000 Advertising services
79341400 Advertising campaign services
79342000 Marketing services
92200000 Radio and television services
92210000 Radio services
92220000 Television services
II.2.3)Place of performance
NUTS code: UK UNITED KINGDOM
II.2.4)Description of the procurement:

Key services under this lot include:

The Supplier shall measure and validate the Services provided under the CCS campaign solutions, communication services, research marketplace and media buying framework agreements, and any other relevant agreements by assessing the effectiveness of the end to end supply chain including but not limited to: creative; production; owned platforms; agency operated data platforms; brand safety; earned media; social; and paid media under these agreements in terms of both price, quality, and effectiveness.

The supplier shall benchmark Services provided under the three CCS framework agreements and/or any other relevant framework agreement against the relevant market and submit recommendations to CCS and/or buyers during the lifetime of the framework agreements.

The supplier shall audit media channels for both UK domestic and international marketing and communications activity for key central government departments, agencies and public bodies as listed here (i.e. Visit Britain, Home Office, and Ministry of Defence) and wider public sector clients under the media buying framework agreement. The media channels which shall be audited are (but not limited to):

— audio visual (AV) — TV, Video on Demand (VOD), Cinema;

— audio — radio, digital radio, streaming, podcasts;

— out of home — including DOOH (route and client specific);

— print;

— social;

— partnerships including Commercial;

— Sponsorships;

— digital: programmatic display, search, biddable, PPC;

— other: content marketing;

— other: online influencers;

— other: paid — In App/Game, voice;

— other: earned;

— other: owned.

II.2.5)Award criteria
Quality criterion - Name: Quality / Weighting: 70 %
Price - Weighting: 30 %
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Effectiveness and Outcomes

Lot No: Lot 2
II.2.2)Additional CPV code(s)
79200000 Accounting, auditing and fiscal services
79210000 Accounting and auditing services
79212000 Auditing services
79340000 Advertising and marketing services
79341000 Advertising services
79341400 Advertising campaign services
79342000 Marketing services
92200000 Radio and television services
92210000 Radio services
92220000 Television services
II.2.3)Place of performance
NUTS code: UK UNITED KINGDOM
II.2.4)Description of the procurement:

Key services under this lot include:

This lot of the communication performance audit and analysis framework agreement allows CCS and/or buyers to:

• identify opportunities and strategies for media effectiveness;

• identify opportunities and strategies for creative, production, social, media and overall campaign effectiveness;

• measure outcome performance and delivery across the marketing ecosystem; and

• identify price and quality improvement.

II.2.5)Award criteria
Quality criterion - Name: Quality / Weighting: 70 %
Price - Weighting: 30 %
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Ecosystem Strategic Advice and Support

Lot No: Lot 3
II.2.2)Additional CPV code(s)
79200000 Accounting, auditing and fiscal services
79210000 Accounting and auditing services
79212000 Auditing services
79340000 Advertising and marketing services
79341000 Advertising services
79341400 Advertising campaign services
79342000 Marketing services
92200000 Radio and television services
92210000 Radio services
92220000 Television services
II.2.3)Place of performance
NUTS code: UK UNITED KINGDOM
II.2.4)Description of the procurement:

Key services under this lot include:

This lot allows CCS and/or buyers to gain strategic advice and support from the supplier(s).

The supplier shall provide market advisory services, which may be used in the planning and conduct of a business change.

The supplier shall provide Thought leadership from a creative, production, social, and media industry perspective that would enrich/enhance positive behaviours/attitude towards government and wider public sector communications.

The supplier shall provide advice and consultancy services to CCS regarding any marketing ecosystem business transformation/change programmes.

II.2.5)Award criteria
Quality criterion - Name: Quality / Weighting: 70 %
Price - Weighting: 30 %
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2019/S 224-549776
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice

Section V: Award of contract

Lot No: Lot 1
Title:

Contract and Pricing Compliance

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2020
V.2.2)Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Media Sense Communications Ltd
National registration number: 06823323
Postal address: First Floor, Thavies Inn House, 3-4 Holborn Circus
Town: London
NUTS code: UK UNITED KINGDOM
Postal code: EC1N 2HA
Country: United Kingdom
E-mail: info@media-sense.com
Internet address: https://www.media-sense.com/
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 2 500 000.00 GBP
V.2.5)Information about subcontracting
The contract is likely to be subcontracted

Section V: Award of contract

Lot No: Lot 2
Title:

Effectiveness and Outcomes

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2020
V.2.2)Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Brightblue Consulting Ltd
National registration number: 08051833
Postal address: 9 Appold Street
Town: London
NUTS code: UK UNITED KINGDOM
Postal code: EC2A 2AP
Country: United Kingdom
E-mail: info@brightblueconsulting.co.uk
Internet address: https://brightblueconsulting.co.uk/
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 2 000 000.00 GBP
V.2.5)Information about subcontracting

Section V: Award of contract

Lot No: Lot 3
Title:

Ecosystem Strategic Advice and Support

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2020
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Ebiquity Associates Ltd
National registration number: 03300123
Postal address: Chapter House, 16 Brunswick Place
Town: London
NUTS code: UK UNITED KINGDOM
Postal code: N1 6DZ
Country: United Kingdom
E-mail: accounts@ebiquity.com
Internet address: www.ebiquity.com
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 1 500 000.00 GBP
V.2.5)Information about subcontracting
The contract is likely to be subcontracted

Section V: Award of contract

Lot No: Lot 3
Title:

Ecosystem Strategic Advice and Support

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2020
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: ID Comms Ltd
National registration number: 06848158
Postal address: 45 Folgate Street
Town: London
NUTS code: UK UNITED KINGDOM
Postal code: E1 6GL
Country: United Kingdom
E-mail: london@idcomms.com
Internet address: https://www.idcomms.com/
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 1 500 000.00 GBP
V.2.5)Information about subcontracting
The contract is likely to be subcontracted

Section V: Award of contract

Lot No: Lot 3
Title:

Ecosystem Strategic Advice and Support

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2020
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Media Sense Communications Ltd
National registration number: 06823323
Postal address: First Floor, Thavies Inn House, 3-4 Holborn Circus
Town: London
NUTS code: UK UNITED KINGDOM
Postal code: EC1N 2HA
Country: United Kingdom
E-mail: info@media-sense.com
Internet address: https://www.media-sense.com/
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 1 500 000.00 GBP
V.2.5)Information about subcontracting
The contract is likely to be subcontracted

Section V: Award of contract

Lot No: Lot 3
Title:

PricewaterhouseCoopers LLP

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2020
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: PricewaterhouseCoopers LLP
National registration number: OC303525
Postal address: No. 1 Embankment Place
Town: London
NUTS code: UK UNITED KINGDOM
Postal code: WC2N 6RH
Country: United Kingdom
E-mail: pwctenders@uk.pwc.com
Internet address: www.pwc.co.uk
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 1 500 000.00 GBP
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

The value provided in Section II.1.7) is only an estimate. We cannot guarantee to suppliers any business through this commercial agreement. As part of this contract award notice, the following documents can be accessed at;

https://www.contractsfinder.service.gov.uk/Notice/53e3d7fb-6543-4164-9b83-b590ded25872

1) redacted commercial agreement;

2) list of successful suppliers.

The start date of this framework agreement is 9 March 2020. The expiry date of the framework agreement is 8 March 2024. The framework term is for an initial period of 3 years, with the option to extend for a further 12-month period. Any extension will be executed at the discretion of CCS.

VI.4)Procedures for review
VI.4.1)Review body
Official name: The Minister for the Cabinet Office acting through Crown Commercial Service
Postal address: 9th Floor, The Capital, Old Hall Street
Town: Liverpool
Postal code: L3 9PP
Country: United Kingdom
E-mail: supplier@crowncommercial.gov.uk
Telephone: +44 3450103503
VI.5)Date of dispatch of this notice:
31/03/2020