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United Kingdom-Liverpool: Auditing services
Contract award notice
Results of the procurement procedure
Section I: Contracting authority
Section II: Object
Communication Performance Audit and Analysis
Crown Commercial Service (CCS) has established a framework agreement for the provision of communication Performance Audit and Analysis Services for the Cabinet Office and all UK Central Government and the Wider Public Sector Buyers identified at Section VI.3) of this notice.
The framework agreement comprises of the following lots:
Lot 1: Contract and Pricing Compliance;
Lot 2: Effectiveness and Outcomes;
Lot 3: Ecosystem Strategic Advice and Support.
This framework will provide an independent performance, assurance and auditing function assessing services provided against call-off contracts which have been established by buyers under campaign solutions, communication services, research marketplace and media buying frameworks. This agreement will further provide a vehicle whereby buyers can fulfil the requirements of any non-CCS agreements. The full specification is set out in framework schedule 1 (Specification) of the RM6135 framework contract.
Contract and Pricing Compliance
Key services under this lot include:
The Supplier shall measure and validate the Services provided under the CCS campaign solutions, communication services, research marketplace and media buying framework agreements, and any other relevant agreements by assessing the effectiveness of the end to end supply chain including but not limited to: creative; production; owned platforms; agency operated data platforms; brand safety; earned media; social; and paid media under these agreements in terms of both price, quality, and effectiveness.
The supplier shall benchmark Services provided under the three CCS framework agreements and/or any other relevant framework agreement against the relevant market and submit recommendations to CCS and/or buyers during the lifetime of the framework agreements.
The supplier shall audit media channels for both UK domestic and international marketing and communications activity for key central government departments, agencies and public bodies as listed here (i.e. Visit Britain, Home Office, and Ministry of Defence) and wider public sector clients under the media buying framework agreement. The media channels which shall be audited are (but not limited to):
— audio visual (AV) — TV, Video on Demand (VOD), Cinema;
— audio — radio, digital radio, streaming, podcasts;
— out of home — including DOOH (route and client specific);
— partnerships including Commercial;
— digital: programmatic display, search, biddable, PPC;
— other: content marketing;
— other: online influencers;
— other: paid — In App/Game, voice;
— other: earned;
— other: owned.
Effectiveness and Outcomes
This lot of the communication performance audit and analysis framework agreement allows CCS and/or buyers to:
• identify opportunities and strategies for media effectiveness;
• identify opportunities and strategies for creative, production, social, media and overall campaign effectiveness;
• measure outcome performance and delivery across the marketing ecosystem; and
• identify price and quality improvement.
Ecosystem Strategic Advice and Support
This lot allows CCS and/or buyers to gain strategic advice and support from the supplier(s).
The supplier shall provide market advisory services, which may be used in the planning and conduct of a business change.
The supplier shall provide Thought leadership from a creative, production, social, and media industry perspective that would enrich/enhance positive behaviours/attitude towards government and wider public sector communications.
The supplier shall provide advice and consultancy services to CCS regarding any marketing ecosystem business transformation/change programmes.
Section IV: Procedure
Section V: Award of contract
Section VI: Complementary information
The value provided in Section II.1.7) is only an estimate. We cannot guarantee to suppliers any business through this commercial agreement. As part of this contract award notice, the following documents can be accessed at;
1) redacted commercial agreement;
2) list of successful suppliers.
The start date of this framework agreement is 9 March 2020. The expiry date of the framework agreement is 8 March 2024. The framework term is for an initial period of 3 years, with the option to extend for a further 12-month period. Any extension will be executed at the discretion of CCS.