Services - 198927-2021

21/04/2021    S77

United Kingdom-Newcastle: Business services: law, marketing, consulting, recruitment, printing and security

2021/S 077-198927

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Newcastle University
Postal address: Procurement Services, Kingsgate
Town: Newcastle
NUTS code: UK United Kingdom
Postal code: NE1 7RU
Country: United Kingdom
Contact person: Mrs Natalie Morton
E-mail: natalie.morton@ncl.ac.uk
Telephone: +44 1912086396
Internet address(es):
Main address: https://ncl.ac.uk
Address of the buyer profile: www.ncl.ac.uk
I.2)Information about joint procurement
The contract is awarded by a central purchasing body
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Education

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

(NU1589-19) Newcastle University Strengths Video Project

Reference number: DN534545
II.1.2)Main CPV code
79000000 Business services: law, marketing, consulting, recruitment, printing and security
II.1.3)Type of contract
Services
II.1.4)Short description:

We are seeking to appoint a supplier to produce a suite of 6 high quality videos, with alternate edits for social channels, promoting our core strengths as a University. The supplier will work alongside internal teams to research the stories and produce a production plan before completing the filming and editing work.

While the videos will need to meet the University’s video brand guidelines, they are due to be used as hero content for at least the next 3 years. They must look contemporary, engage a range of audiences and have a high quality visual style.

The supplier specifically is required to have the ability to provide the following services:

1) Produce 5 videos, one for each of our strengths, each around 5-10 minutes long;

2) Produce 1 overview video, combining the main 5 videos in to a 10-15 minute super cut;

3) Supply alternate cuts of the videos for use in different placements;

4) Supply projects and raw assets for in-house use after completion.

II.1.6)Information about lots
This contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 20 000.00 GBP
II.2)Description
II.2.1)Title:

Web Services, SEO and Digital Content

Lot No: 1
II.2.2)Additional CPV code(s)
92111200 Advertising, propaganda and information film and video-tape production
II.2.3)Place of performance
NUTS code: UKC North East (England)
II.2.4)Description of the procurement:

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.

The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.

Our vision for marketing at Newcastle encompasses the following:

• embracing a ‘digital first’ approach;

• encouraging our team through personal growth;

• engaging with our clients and audiences;

• delivering an exceptional marketing strategy.

There will be six lots on this DPS:

1) Web services, SEO and digital content;

2) Graphic design and print, branding, copywriting;

3) Programmatic advertising management, media buying, public relations;

4) Social media, paid search and paid social;

5) International;

6) Platforms.

II.2.5)Award criteria
Quality criterion - Name: Quality / Weighting: 20
Quality criterion - Name: Portfolio examples of similar content / Weighting: 40
Price - Weighting: 40
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
A dynamic purchasing system was set up
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 129-318079
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: NU/1589-19
Lot No: 1
Title:

(NU1589-19) Newcastle University Strengths Video Project

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
13/04/2021
V.2.2)Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Sideshow Ltd
Town: Dorset
NUTS code: UK United Kingdom
Postal code: BH8 8EZ
Country: United Kingdom
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 20 000.00 GBP
Total value of the contract/lot: 19 720.00 GBP
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: Newcastle University
Town: Tyne and Wear
Postal code: NE1 7RU
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
Official name: Newcastle University
Town: Tyne and Wear
Country: United Kingdom
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.

The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.

VI.4.4)Service from which information about the review procedure may be obtained
Official name: Newcastle Unviersity
Town: Tyne and Wear
Postal code: NE1 7RU
Country: United Kingdom
VI.5)Date of dispatch of this notice:
16/04/2021