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Services - 328860-2022

20/06/2022    S117

Spain-Alicante: Integrated Communication Services in the Field of Intellectual Property, Covering Public Relations and Campaigns, Digital Marketing, Design and Audiovisual Services

2022/S 117-328860

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Regulation (EU, Euratom) No 2018/1046

Section I: Contracting authority

I.1)Name and addresses
Official name: European Union Intellectual Property Office (EUIPO)
National registration number: V-03965324
Postal address: Avenida de Europa, 4
Town: Alicante
NUTS code: ES521 Alicante / Alacant
Postal code: 03008
Country: Spain
E-mail: procurement@euipo.europa.eu
Internet address(es):
Main address: https://euipo.europa.eu/ohimportal/en/public-procurement
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Integrated Communication Services in the Field of Intellectual Property, Covering Public Relations and Campaigns, Digital Marketing, Design and Audiovisual Services

Reference number: AO/011/21
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

The purpose of this procedure is the award of a single framework contract for the provision of integrated communication services in the field of intellectual property, covering public relations and campaigns, digital marketing, design and audiovisual services.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 7 195 000.00 EUR
II.2)Description
II.2.3)Place of performance
NUTS code: ES521 Alicante / Alacant
Main site or place of performance:

Contractor's premises, Office's premises, third-parties locations.

II.2.4)Description of the procurement:

The contractor will be required to give advice on and design integrated communication strategies, awareness campaigns and action plans according to the Office’s priorities. The contractor will also assist the Office with individual communication activities and with priority actions aimed at certain priority targets.

II.2.5)Award criteria
Quality criterion - Name: Quality as described in the procurement documents / Weighting: 70
Price - Weighting: 30
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2021/S 204-531803
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: 4020220054
Title:

Integrated Communication Services in the Field of Intellectual Property, Covering Public Relations and Campaigns, Digital Marketing, Design and Audiovisual Services

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
08/06/2022
V.2.2)Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from other EU Member States: 5
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
Official name: Together Consortium - Marco de Comunicación SL (Leader)
National registration number: ESB62913991
Postal address: Cardenal Marcelo Spinola, 42, P 12
Town: Madrid
NUTS code: ES300 Madrid
Postal code: 28016
Country: Spain
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: Infeurope S.A.
National registration number: LU15292018
Postal address: 62, rue Martel
Town: Luxembourg
NUTS code: LU0 Luxembourg
Country: Luxembourg
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: Local Planet SL
National registration number: ESB88272356
Postal address: Calle Infanta Mercedes, 90
Town: Madrid
NUTS code: ES300 Madrid
Postal code: 28020
Country: Spain
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 7 195 000.00 EUR
Total value of the contract/lot: 7 195 000.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court
Postal address: rue du Fort Niedergrünewald
Town: Luxembourg
Postal code: L-2925
Country: Luxembourg
E-mail: generalcourt.registry@curia.europa.eu
Telephone: +352 4303-1
Fax: +352 4303-2100
Internet address: http://curia.europa.eu
VI.4.2)Body responsible for mediation procedures
Official name: European Ombudsman
Postal address: 1 avenue du Président Robert Schuman, PO Box 403
Town: Strasbourg
Postal code: 67001
Country: France
E-mail: eo@ombudsman.europa.eu
Telephone: +33 388172313
Internet address: http://ombudsman.europa.eu
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Within two months of the notification to the plaintiff, or, in absence thereof, of the day on which it came to the knowledge.

VI.5)Date of dispatch of this notice:
13/06/2022