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Services - 328879-2022
20/06/2022    S117

Belgium-Brussels: Single Framework Contract for the Delivery of Communication Services on the EU Response to the Effects of the War in Ukraine

2022/S 117-328879

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Regulation (EU, Euratom) No 2018/1046

Section I: Contracting authority

I.1)Name and addresses
Official name: European Commission, Directorate-General for Communication (COMM), COMM.B.1 - Strategy and Corporate Campaigns
Postal address: Wetstraat 56
Town: Brussels
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1049
Country: Belgium
E-mail: comm-b1@ec.europa.eu
Internet address(es):
Main address: https://ec.europa.eu/info/departments/communication_en
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Single Framework Contract for the Delivery of Communication Services on the EU Response to the Effects of the War in Ukraine

Reference number: COMM/2022/NP/0302
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

Single framework contract for the delivery of communication services on the EU response to the effects of the war in Ukraine.

The communication services will cover strategy, consultancy, analysis and design, production and management.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 5 000 000.00 EUR
II.2)Description
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
II.2.3)Place of performance
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Main site or place of performance:

Wetstraat 56, 1049 Brussels, BELGIUM.

II.2.4)Description of the procurement:

Single framework contract for the delivery of communication services on the EU response to the effects of the war in Ukraine. The communication services will cover strategy, consultancy, analysis and design, production and management. The framework contract will focus on the design of the strategy, the development of the creative concept, and the creation and production of the content of the campaign in the context of the EU response to the effects of Russia’s war against Ukraine (e.g. food supply, migration, humanitarian aid, energy prices and any other issues that could become relevant due to the conflict).

Furthermore, the framework contract will cover editorial services from drafting original messages and materials to the editing of existing materials, the adaptation of existing messages to target groups and translating of materials, as well services necessary for the design and production of graphic, audio-visual and online products.

II.2.5)Award criteria
Price
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Award of a contract without prior publication of a call for competition in the Official Journal of the European Union in the cases listed below
  • Extreme urgency brought about by events unforeseeable for the contracting authority and in accordance with the strict conditions stated in the directive
Explanation:

The war in Ukraine represents a watershed moment for the EU. Russia’s unprecedented military attack on Ukraine that had fundamentally changed the geopolitical landscape with consequences on several sectors like defence, energy resources, food security, migration, humanitarian aid, and the economy. Consequently, the European Commission (EC) needs to adapt swiftly its communication activities. Without any delay the EU needs to communicate to Europeans about the effects of the war in Ukraine and its response to these effects (e.g. food supply, migration, humanitarian aid, energy prices and any other issues that could become relevant due to the conflict).

The EU needs to communicate to the citizens why it is important to accelerate the clean energy transition and increase Europe's energy independence from unreliable suppliers and volatile fossil fuels. The intent is to engage Europeans to participate in achieving these overall goals by launching a communication campaign before the end of the summer 2022 to inform citizens about why it is important to fight climate change and how they can contribute.

Delaying this communication campaign would unnecessarily delay the EU energy transition and the Europeans would be exposed to the volatility of the energy market for a longer period, in addition to which the EU would continue funding fossil fuels outside of Europe (e.g. in Russia).

The present case constitutes an instance of extreme urgency brought about by unforeseeable events not attributable to the contracting authority, and where it is not possible to comply with the time limits laid down in Points 24, 26 and 41 of Annex I to the FR.

Therefore, and limited to the period necessary to complete these communication activities, it is the view of the Commission, that an exceptional negotiated procedure pursuant to Article 164(1) (d) of the Financial Regulation can be launched based on Point 11.1 (c) of its Annex I.

IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: COMM/2022/NP/0302
Title:

Single Framework Contract for the Delivery of Communication Services on the EU Response to the Effects of the War in Ukraine

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
01/06/2022
V.2.2)Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
Official name: 365 Sherpas GmbH
National registration number: DE292195647
Postal address: Schlesische Str. 26
Town: Berlin
NUTS code: DE3 Berlin
Postal code: 10997
Country: Germany
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: Zum Goldenen Hirschen Berlin GmbH
Postal address: Schlesische Str. 26
Town: Berlin
NUTS code: DE3 Berlin
Postal code: 10997
Country: Germany
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 5 000 000.00 EUR
V.2.5)Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 20 %

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court of the European Union
Postal address: Rue du Fort Niedergrünewald
Town: Luxembourg
Postal code: L-2925
Country: Luxembourg
Telephone: +352 4303-1
Internet address: http://curia.europa.eu
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Within two months of the notification of the award decision, an appeal may be lodged to the review body in Heading VI.4.1). You may submit any observations concerning the award procedure to the contracting authority indicated in Heading I.1). If you believe that there was maladministration, you may lodge a complaint to the European Ombudsman within two years of the date when you became aware of the facts on which the complaint is based (see http://www.ombudsman.europa.eu). Such complaint does not have as an effect either to suspend the time-limit to launch an appeal or to open a new period for lodging an appeal.

VI.5)Date of dispatch of this notice:
08/06/2022