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Spain-Alicante: Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements
Contract award notice
Results of the procurement procedure
Section I: Contracting authority
Section II: Object
Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements
The objective of the call is to provide the EUIPO and notably the European Observatory on Infringements of Intellectual Property Rights, with a framework contract for the design, implementation and follow-up of information and communication campaigns, with the aim of:
— improving the understanding of the value of intellectual property, including industrial property rights (trademarks, designs, patents, geographical indications, plant variety rights), copyright, and rights related to copyright,
— improving the awareness and understanding of the scope and impact of infringements of intellectual propertyrights,
— bridging the knowledge/awareness gap among target audiences on these issues, and ultimately in the long run change behaviour regarding counterfeiting and piracy.
Media relations and media campaigns
Avenida de Europa, 4, 03008 Alicante (Alicante), Spain.
This lot covers media relations support, monitoring and impact measurement, media buying and advertising. The media envisaged in this lot is traditional media (AV and online, general and specialised press) and social media alike. It covers design, implementation, coordination and evaluation/measurement of media actions and coverage achieved.
Public relations and communication campaigns
This lot covers design and art work, drafting and editing, audiovisual and graphic productions and PR activities, electronic communication, marketing in relations to campaigns.
Section IV: Procedure
Section V: Award of contract
Section VI: Complementary information
Within 2 months of the notification to the plaintiff, or, in absence thereof, of the day on which it came to the knowledge.