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Services - 499388-2017

15/12/2017    S241

Spain-Alicante: Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements

2017/S 241-499388

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: European Union Intellectual Property Office
National registration number: V-03965324
Postal address: Avenida de Europa, 4
Town: Alicante
NUTS code: ES521 Alicante / Alacant
Postal code: 03008
Country: Spain
E-mail: procurement@euipo.europa.eu
Internet address(es):
Main address: https://euipo.europa.eu/ohimportal/en/public-procurement
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements

Reference number: AO/004/17
II.1.2)Main CPV code
79416000 Public relations services
II.1.3)Type of contract
Services
II.1.4)Short description:

The objective of the call is to provide the EUIPO and notably the European Observatory on Infringements of Intellectual Property Rights, with a framework contract for the design, implementation and follow-up of information and communication campaigns, with the aim of:

— improving the understanding of the value of intellectual property, including industrial property rights (trademarks, designs, patents, geographical indications, plant variety rights), copyright, and rights related to copyright,

— improving the awareness and understanding of the scope and impact of infringements of intellectual propertyrights,

— bridging the knowledge/awareness gap among target audiences on these issues, and ultimately in the long run change behaviour regarding counterfeiting and piracy.

II.1.6)Information about lots
This contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 6 000 000.00 EUR
II.2)Description
II.2.1)Title:

Media relations and media campaigns

Lot No: 1
II.2.2)Additional CPV code(s)
79341400 Advertising campaign services
II.2.3)Place of performance
NUTS code: ES521 Alicante / Alacant
Main site or place of performance:

Avenida de Europa, 4, 03008 Alicante (Alicante), Spain.

II.2.4)Description of the procurement:

This lot covers media relations support, monitoring and impact measurement, media buying and advertising. The media envisaged in this lot is traditional media (AV and online, general and specialised press) and social media alike. It covers design, implementation, coordination and evaluation/measurement of media actions and coverage achieved.

II.2.5)Award criteria
Quality criterion - Name: Price is not the only award criterion and all criteria are stated only in the procurement documents. / Weighting: 70
Price - Weighting: 30
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Public relations and communication campaigns

Lot No: 2
II.2.2)Additional CPV code(s)
79416000 Public relations services
II.2.3)Place of performance
NUTS code: ES521 Alicante / Alacant
Main site or place of performance:

Avenida de Europa, 4, 03008 Alicante (Alicante), Spain.

II.2.4)Description of the procurement:

This lot covers design and art work, drafting and editing, audiovisual and graphic productions and PR activities, electronic communication, marketing in relations to campaigns.

II.2.5)Award criteria
Quality criterion - Name: Price is not the only award criterion and all criteria are stated only in the procurement documents. / Weighting: 70
Price - Weighting: 30
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2017/S 075-144228
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: 4020170076
Lot No: 1
Title:

Media relations and media campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
04/12/2017
V.2.2)Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
Official name: Marco de Comunicacion SL
National registration number: ES62913991
Postal address: c/ Caleruega 81, 4º
Town: Madrid
NUTS code: ES300 Madrid
Postal code: 28033
Country: Spain
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: AFP Services
National registration number: FR49330518556
Postal address: 13 place de la Bourse
Town: Paris
NUTS code: FR101 Paris
Postal code: 75002
Country: France
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: Publicis Conseil
National registration number: FR04304765332
Postal address: 133 avenue des Champs Élysées
Town: Paris
NUTS code: FR101 Paris
Postal code: 75008
Country: France
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 3 000 000.00 EUR
V.2.5)Information about subcontracting

Section V: Award of contract

Contract No: 4020170077
Lot No: 2
Title:

Public relations and communication campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
04/12/2017
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from other EU Member States: 3
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
Official name: Marco de Comunicacion
National registration number: ES629113991
Postal address: c/ Caleruega 81, 4º
Town: Madrid
NUTS code: ES300 Madrid
Postal code: 28033
Country: Spain
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: AFP Services
National registration number: FR49330518556
Postal address: 13 place de la Bourse
Town: Paris
NUTS code: FR101 Paris
Postal code: 75002
Country: France
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: Publicis Conseil
National registration number: FR04304765332
Postal address: 133 avenue des Champs Élysées
Town: Paris
NUTS code: FR101 Paris
Postal code: 75008
Country: France
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 3 000 000.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court
Postal address: rue du Fort Niedergrünewald
Town: Luxemburg
Postal code: 2925
Country: Luxembourg
E-mail: generalcourt.registry@curia.europa.eu
Telephone: +352 4303-1
Fax: +352 4303-2100
Internet address: http://curia.europa.eu
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Within 2 months of the notification to the plaintiff, or, in absence thereof, of the day on which it came to the knowledge.

VI.5)Date of dispatch of this notice:
05/12/2017