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Services - 609030-2020

16/12/2020    S245

United Kingdom-Liverpool: Advertising and marketing services

2020/S 245-609030

Prior information notice

This notice is for prior information only


Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: The Minister for the Cabinet Office acting through Crown Commercial Service
Postal address: 9th Floor, The Capital, Old Hall Street
Town: Liverpool
Postal code: L3 9PP
Country: United Kingdom
Telephone: +44 3450103503
Internet address(es):
Main address:
I.2)Information about joint procurement
The contract is awarded by a central purchasing body
Additional information can be obtained from the abovementioned address
I.4)Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement

Communications Marketplace

Reference number: RM6124
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
II.1.4)Short description:

Crown Commercial Service as the authority intends to put in place a pan government collaborative agreement for the provision of creative and marketing services to be utilised by Central Government Departments and all other UK public sector bodies, including local authorities, health, police, fire and rescue, education, charities and devolved administrations. It is intended that this commercial agreement will be the recommended vehicle for all creative and marketing services required by UK Central Government Departments.

The aim of the communications marketplace agreement is to provide public sector customers with access to an innovative, quality and value for money approach to buying communications that takes advantage of dynamic changes within the marketplace.

The agreement will be an active marketplace (2 + 1 + 1) with filters for customers to pick the relevant services they require. Suppliers will be able to add themselves to the marketplace throughout the lifetime of the agreement.

II.1.5)Estimated total value
Value excluding VAT: 210 000 000.00 GBP
II.1.6)Information about lots
This contract is divided into lots: no
II.2.2)Additional CPV code(s)
22100000 Printed books, brochures and leaflets
22462000 Advertising material
30213100 Portable computers
30213200 Tablet computer
32232000 Video-conferencing equipment
32320000 Television and audio-visual equipment
32321200 Audio-visual equipment
32321300 Audio-visual materials
39154000 Exhibition equipment
48445000 Customer Relation Management software package
64212300 Multimedia Message Service (MMS) services
72313000 Data capture services
72412000 Electronic mail service provider
72413000 World wide web (www) site design services
72416000 Application service providers
72420000 Internet development services
72421000 Internet or intranet client application development services
72422000 Internet or intranet server application development services
72590000 Computer-related professional services
79311000 Survey services
79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79342100 Direct marketing services
79342200 Promotional services
79342300 Customer services
79342321 Customer-loyalty programme
79413000 Marketing management consultancy services
79415200 Design consultancy services
79416000 Public relations services
79416100 Public relations management services
79416200 Public relations consultancy services
79430000 Crisis management services
79821100 Proofreading services
79822300 Typesetting services
79822500 Graphic design services
79933000 Design support services
79950000 Exhibition, fair and congress organisation services
79951000 Seminar organisation services
79952000 Event services
79952100 Cultural event organisation services
79956000 Fair and exhibition organisation services
79961000 Photographic services
79962000 Photograph processing services
92100000 Motion picture and video services
92112000 Services in connection with motion-picture and video-tape production
92200000 Radio and television services
92211000 Radio production services
92221000 Television production services
92312211 Writing agency services
92621000 Sports-event promotion services
92622000 Sports-event organisation services
II.2.3)Place of performance
II.2.4)Description of the procurement:

Crown Commercial Service (CCS) plans to introduce a procurement for communication/creative services. Crown Commercial Service and the government communication service have been working extensively with the market and customers in order to develop a fit-for-purpose procurement strategy.

The communications marketplace will build on the successes of the current communication services agreement, however will have enhancements and improvements incorporated gained by our extensive pre-market engagement with the market and feedback from current suppliers on the framework, the wider market, trade bodies and clients.

The current communications services framework will be adapted to become an actively managed marketplace where the specialist capabilities needed now and in the future can be accessed. This will build on proven existing services and add new services in. It will allow compliant access to new agencies and specialist capabilities as both markets and needs develop, irrespective of size and location.

II.2.14)Additional information
II.3)Estimated date of publication of contract notice:

Section IV: Procedure

IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes

Section VI: Complementary information

VI.3)Additional information:

This prior information notice is to make the market aware of our upcoming requirement and opportunity for agencies in the creative and marketing area.

Crown Commercial Service intends to hold a series of market engagement events between November 2020 to April 2021 with industry experts and agencies interested in registering for a position on our marketplace. If you are interested in attending a market engagement event please see instructions to register on our webpage —

Crown Commercial Service (CCS) will use an eSourcing system for this competition and reserves the right to use an electronic auction. The eSourcing system we will use is (

Please note that, to register, you must have a valid DUNS number (as provided by Dun and Bradstreet) for the organisation which you are registering, who will be entering into a contract if invited to do so.

The value in II.1.5) is an indicative value over 4 years.

The date in II.3) is the estimated date of publication, please refer to the CCS website page for updates.

This PIN is for information only.

Please note that for this and all new UK procurement opportunities which are launched after 23.00 on 31 December 2020, CCS will be required to publish notices relating to those procurements on the new UK Find a Tender Service (FTS). Notices will not be published on Tenders Electronic Daily (TED)/OJEU.

You are therefore advised to monitor FTS and contracts finder for the notification of the release of the ITT documents for this procurement.

FTS will be available for public use from 23.00 on 31 December 2020.

Further information can be found at

The cyber essentials scheme is mandatory for Central Government Contracts which involve handling personal information and providing certain ICT products and services. The Government is taking steps to further reduce the levels of cyber security risk in its supply chain through the cyber essentials scheme. The scheme defines a set of controls which, when properly implemented, will provide organisations with basic protection from the most prevalent forms of threat coming from the internet.

To participate in this procurement, bidders will be required to demonstrate that they are cyber essentials certified for the services under and in connection with the procurement.

The service that arise from this commercial agreement will involve the supplier holding material that has been assigned a protective marking under the Government Security Classifications Scheme (April 2014) of Official/Sensitive.

VI.5)Date of dispatch of this notice: