Results of the procurement procedure
Legal Basis:
Regulation (EU, Euratom) No 2018/1046
Section I: Contracting authority
I.1)Name and addressesOfficial name: European Commission, Directorate-General for Communication (COMM), COMM.B.2 - Interinstitutional Relations, Corporate Contracts and EDCC
Postal address: Rue de la Loi 56 (L-56), Wetstraat 56
Town: Brussels
NUTS code:
BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-HoofdstadPostal code: 1049
Country: Belgium
E-mail:
COMM-TENDERS@ec.europa.euInternet address(es): Main address:
https://ec.europa.eu/info/departments/communication_en I.2)Information about joint procurementThe contract involves joint procurement
I.4)Type of the contracting authorityEuropean institution/agency or international organisation
I.5)Main activityGeneral public services
Section II: Object
II.1)Scope of the procurement
II.1.1)Title:
Multiple Framework Contract for the Provision of Services Linked to the Organisation of Information and Communication Campaigns
Reference number: COMM/2021/OP/0037
II.1.2)Main CPV code79416100 Public relations management services
II.1.3)Type of contractServices
II.1.4)Short description:
The contract is aimed at the provision of a range of services linked to the organisation of information and communication campaigns (design, implementation, follow-up and evaluation).
II.1.6)Information about lotsThis contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)Value excluding VAT: 200 000 000.00 EUR
II.2)Description
II.2.2)Additional CPV code(s)79416100 Public relations management services
32322000 Multimedia equipment
79411000 General management consultancy services
79950000 Exhibition, fair and congress organisation services
79952000 Event services
79960000 Photographic and ancillary services
79970000 Publishing services
79990000 Miscellaneous business-related services
22120000 Publications
II.2.3)Place of performanceNUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Main site or place of performance:
Rue de la Loi 56 (L-56), Wetstraat 56, 1049 Brussels, BELGIUM.
II.2.4)Description of the procurement:
Multiple framework contract for the provision of services linked to the organisation of information and communication campaigns.
II.2.5)Award criteriaQuality criterion - Name: 70 / Weighting: 70
Price - Weighting: 30
II.2.11)Information about optionsOptions: no
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:
See internet address provided in Section I.3).
II.2.14)Additional information
See internet address provided in Section I.3).
Section IV: Procedure
IV.1)Description
IV.1.1)Type of procedureOpen procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing systemThe procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice
Section V: Award of contract
Title:
Multiple Framework Contract for the Provision of Services Linked to the Organisation of Information and Communication Campaigns
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:26/10/2021
V.2.2)Information about tendersNumber of tenders received: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractorOfficial name: Pomilio Blumm SRL (leader)
Postal address: Via Venezia 4
Town: Pescara
NUTS code: ITI31 Pesaro e Urbino
Postal code: 65121
Country: Italy
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Propager
Postal address: 70 boulevard de Reuilly
Town: Paris
NUTS code: FR101 Paris
Postal code: 75012
Country: France
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Hopscotch Groupe
Postal address: 23-25 rue Notre Dame des Victoires
Town: Paris
NUTS code: FR101 Paris
Country: France
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Initial estimated total value of the contract/lot: 200 000 000.00 EUR
Total value of the contract/lot: 200 000 000.00 EUR
V.2.5)Information about subcontractingThe contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 3 %
Section V: Award of contract
Title:
Multiple Framework Contract for the Provision of Services Linked to the Organisation of Information and Communication Campaigns
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:27/10/2021
V.2.2)Information about tendersNumber of tenders received: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractorOfficial name: ICF Next S.A. (leader)
Postal address: Avenue Marnix 17
Town: Brussels
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1000
Country: Belgium
The contractor is an SME: no
V.2.3)Name and address of the contractorOfficial name: Mediabrands NV
Postal address: I. Vandammestraat 5-7 D
Town: Hoeilaart
NUTS code: BE2 Vlaams Gewest
Postal code: 1560
Country: Belgium
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)Total value of the contract/lot: 200 000 000.00 EUR
V.2.5)Information about subcontractingThe contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 40 %
Section V: Award of contract
Title:
Multiple Framework Contract for the Provision of Services Linked to the Organisation of Information and Communication Campaigns
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:28/10/2021
V.2.2)Information about tendersNumber of tenders received: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractorOfficial name: Gopa Com (leader)
Postal address: Boulevard de la Woluwe 2
Town: Brussels
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1150
Country: Belgium
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Becoming
Postal address: 34 boulevard Carnot
Town: Lille
NUTS code: FRE11 Nord
Postal code: 59000
Country: France
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Total value of the contract/lot: 200 000 000.00 EUR
V.2.5)Information about subcontractingThe contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 19 %
Short description of the part of the contract to be subcontracted:
The proportion of the services estimated to be subcontracted is 19.5 %
Section V: Award of contract
Title:
Multiple Framework Contract for the Provision of Services Linked to the Organisation of Information and Communication Campaigns
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:27/10/2021
V.2.2)Information about tendersNumber of tenders received: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractorOfficial name: Scholz & Friends Berlin GmbH (leader)
Postal address: Litfass Platz 1
Town: Berlin
NUTS code: DE300 Berlin
Postal code: 10178
Country: Germany
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Ogilvy Social Lab
Postal address: Cantersteen 47
Town: Brussels
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1000
Country: Belgium
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: GroupM
Postal address: Rue Jules Cockx 8-10
Town: Brussels
NUTS code: BE10 Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest
Postal code: 1060
Country: Belgium
The contractor is an SME: no
V.2.3)Name and address of the contractorOfficial name: Wunderman Thompson Brussels
Postal address: Dolezlaan 108 bus 1
Town: Brussels
NUTS code: BE10 Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest
Postal code: 1180
Country: Belgium
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Hill and Knowlton Poland Sp. z o.o
Postal address: Branickiego 17
Town: Warszawa
NUTS code: PL91 Warszawski stołeczny
Postal code: 02-972
Country: Poland
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Kantar Belgium
Postal address: Rue du Marais 49-53/3
Town: Brussels
NUTS code: BE10 Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest
Postal code: 1000
Country: Belgium
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Total value of the contract/lot: 200 000 000.00 EUR
V.2.5)Information about subcontractingThe contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 5 %
Short description of the part of the contract to be subcontracted:
Section VI: Complementary information
VI.3)Additional information:
See internet address provided in Section I.3).
VI.4)Procedures for review
VI.4.3)Review procedurePrecise information on deadline(s) for review procedures:
See internet address provided in Section I.3).
VI.5)Date of dispatch of this notice:25/11/2021