Services - 677840-2022
06/12/2022    S235

Denmark-Copenhagen: Marketing services

2022/S 235-677840

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Øresundsbro Konsortiet
National registration number: 24246787
Postal address: Vester Søgade 10
Town: København
NUTS code: DK0 Danmark
Postal code: DK-1601
Country: Denmark
Contact person: Emma Laakkonen
E-mail: emma.laakkonen@colligio.se
Internet address(es):
Main address: http://www.oresundsbron.com
I.4)Type of the contracting authority
Regional or local agency/office
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Mediabyrå/reklambyrå

Reference number: 22/6
II.1.2)Main CPV code
79342000 Marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

Upphandlingen omfattar reklam- och mediatjänster enligt beskrivningen i detta underlag. Øresundsbron har behov av en fullservicebyrå, där uppdrag ska kunna genomföras i alla kommunikationskanaler. Dock ligger tyngdpunkten på digitala kanaler och rörlig media. 

Upphandlingsregler

Aktuell upphandling är en upphandling i Danmark underkastad danska upphandlingsregler Udbudsloven, LOV nr 1564 af 15/12/2015.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 95 000 000.00 DKK
II.2)Description
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
II.2.3)Place of performance
NUTS code: DK Danmark
NUTS code: SE Sverige
II.2.4)Description of the procurement:

Upphandlingen omfattar reklam- och mediatjänster enligt beskrivningen i detta underlag. Øresundsbron har behov av en fullservicebyrå, där uppdrag ska kunna genomföras i alla kommunikationskanaler. Dock ligger tyngdpunkten på digitala kanaler och rörlig media. 

Upphandlingsregler

Aktuell upphandling är en upphandling i Danmark underkastad danska upphandlingsregler Udbudsloven, LOV nr 1564 af 15/12/2015.

II.2.5)Award criteria
Cost criterion - Name: Genomförandebeskrivningar / Weighting: 60 000 DKK mervärde
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2022/S 102-284739
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
28/10/2022
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Mediacom Group
National registration number: 78422017
Postal address: Holmbladsgade 133, 1 sal
Town: København
NUTS code: DK Danmark
Postal code: 2300
Country: Denmark
E-mail: jesper.jorgensen@mediacom.dk
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 95 000 000.00 DKK
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

Mercell annons: https://opic.com/id/afgejggeuh

VI.4)Procedures for review
VI.4.1)Review body
Official name: Klagenævnet for Udbud
Town: Nævnenes Hus Toldboden 2 8800 Viborg
Country: Denmark
VI.5)Date of dispatch of this notice:
01/12/2022