An official website of the European Union

528403-2024 - Result

Notice View

Summary

TED v2 - Viewer
Result
BelgiumMarketing services
Creative Cities of Central Europe OTA Campaign
Estimated value excluding VAT215 000,00 EUR
Type of procedureOpen

Buyer
BuyerEuropean Travel Commission
BelgiumArr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad (BE100)Brussels

LOT-0001Creative Cities of Central Europe OTA Campaign
Marketing services
Estimated value excluding VAT215 000,00 EUR

Results
Value of all contracts awarded in this notice215 000,00 EUR

LOT-0001At least one winner was chosen.
Tender identifierTravelscape, LLC (doing business as Expedia Group Media Solutions)
Identifier of lot or group of lotsLOT-0001
Value of the tender215 000,00 EUR
Identifier of the contractAgreement Creative cities of Central Europe OTA Campaign
Agreement Creative Cities of Central Europe OTA Campaign
Date of the conclusion of the contract31/07/2024
WinnerTravelscape, LLC (doing business as Expedia Group Media Solutions)
United StatesSpringfield

Languages and formats

Official language (Signed PDF)

BG
CS
DA
DE
EL
ES
ENDownload the signed pdf
ET
FI
FR
GA
HR
HU
IT
LT
LV
MT
NL
PL
PT
RO
SK
SL
SV

PDF

BGDownload the pdf
CSDownload the pdf
DADownload the pdf
DEDownload the pdf
ELDownload the pdf
ESDownload the pdf
ENDownload the pdf
ETDownload the pdf
FIDownload the pdf
FRDownload the pdf
GADownload the pdf
HRDownload the pdf
HUDownload the pdf
ITDownload the pdf
LTDownload the pdf
LVDownload the pdf
MTDownload the pdf
NLDownload the pdf
PLDownload the pdf
PTDownload the pdf
RODownload the pdf
SKDownload the pdf
SLDownload the pdf
SVDownload the pdf

Machine translation HTML

BG
CS
DA
DE
EL
ES
EN
ET
FI
FR
GA
HR
HU
IT
LT
LV
MT
NL
PL
PT
RO
SK
SL
SV

Notice

Official languageHelp icon
171/2024
528403-2024 - Result
Belgium – Marketing services – Creative Cities of Central Europe OTA Campaign
OJ S 171/2024 03/09/2024
Contract or concession award notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official nameEuropean Travel Commission
Legal type of the buyerBody governed by public law
Activity of the contracting authorityRecreation, culture and religion
2. Procedure
2.1.
Procedure
TitleCreative Cities of Central Europe OTA Campaign
DescriptionThis procedure aims to conclude an agreement with an experienced contractor for the development and execution of an Online Travel Agent (OTA) campaign targeted towards the US market. The project subject of this procurement is implemented by ETC in partnership with four National Tourism Organisations. The contractor is expected to deliver the following interconnected assignments: CREATION OF A LANDING PAGE/ MICROSITE The contractor is required to create a dedicated landing page/microsite featuring information about and products of the Central Europe region on an OTA platform. The landing page/ microsite will feature at least the following: - Information about the region with a special focus on the Creative Cities topic of the campaign in the form of text, pictures and videos; - Branding of the region and V4 countries as well as other publicity graphics (see below); - Products (including but not limited to travel packages, airplane tickets, hotels etc.). Products involving at least two of the four countries of the V4 region will be preferred and will be given better score during the procurement process – the more countries involved in one product the better. Products involving at least two of the four countries must be given priority placement within the microsite; - A maximum possible balance of visibility of products from all V4 countries must be kept. PROMOTION OF THE LANDING PAGE/ MICROSITE The contractor is required to run online promotional campaigns partly image focused and partly conversion focused using the contractor’s owned as well as external channels. For the promotion of the landing page/microsite, the contractor can use both owned channels and external channels (paid media). More visible formats with higher CTR or platforms which are not over-delivered by advertising are preferred. There is no required split between own channels and external channels, it is the contractor’s responsibility to ensure the best performance in order to reach the set KPIs. OUTPUT AND KEY PERFORMANCE INDICATORS (KPIs) On the level of awareness, the output of the project is heightened awareness of potential US travellers about the character of the Central Europe destination as a whole with a special focus on Central Europe being not only historical heritage destination, but also modern and vibrant destination for city life enthusiasts, and about the specific destinations and products in each country of the V4. On the technical level, the dedicated microsite of the Central Europe will be created on an OTA website that will serve as a source of information for potential travellers from the USA. The website must be kept alive at least 6 months after the completion of the project
Procedure identifierd36c1db8-71d3-4894-914d-73ccc8ecccd0
Previous notice232383-2024
Internal identifierJPP5-1- Creative Cities Central Europe
Type of procedureOpen
2.1.1.
Purpose
Main nature of the contractServices
Main classification (cpv): 79342000 Marketing services
2.1.3.
Value
Estimated value excluding VAT215 000,00 EUR
2.1.4.
General information
Legal basis
Directive 2014/24/EU
5. Lot
5.1.
LotLOT-0001
TitleCreative Cities of Central Europe OTA Campaign
DescriptionThis procedure aims to conclude an agreement with an experienced contractor for the development and execution of an Online Travel Agent (OTA) campaign targeted towards the US market. The project subject of this procurement is implemented by ETC in partnership with four National Tourism Organisations. The contractor is expected to deliver the following interconnected assignments: CREATION OF A LANDING PAGE/ MICROSITE The contractor is required to create a dedicated landing page/microsite featuring information about and products of the Central Europe region on an OTA platform. The landing page/ microsite will feature at least the following: - Information about the region with a special focus on the Creative Cities topic of the campaign in the form of text, pictures and videos; - Branding of the region and V4 countries as well as other publicity graphics (see below); - Products (including but not limited to travel packages, airplane tickets, hotels etc.). Products involving at least two of the four countries of the V4 region will be preferred and will be given better score during the procurement process – the more countries involved in one product the better. Products involving at least two of the four countries must be given priority placement within the microsite; - A maximum possible balance of visibility of products from all V4 countries must be kept. PROMOTION OF THE LANDING PAGE/ MICROSITE The contractor is required to run online promotional campaigns partly image focused and partly conversion focused using the contractor’s owned as well as external channels. For the promotion of the landing page/microsite, the contractor can use both owned channels and external channels (paid media). More visible formats with higher CTR or platforms which are not over-delivered by advertising are preferred. There is no required split between own channels and external channels, it is the contractor’s responsibility to ensure the best performance in order to reach the set KPIs. OUTPUT AND KEY PERFORMANCE INDICATORS (KPIs) On the level of awareness, the output of the project is heightened awareness of potential US travellers about the character of the Central Europe destination as a whole with a special focus on Central Europe being not only historical heritage destination, but also modern and vibrant destination for city life enthusiasts, and about the specific destinations and products in each country of the V4. On the technical level, the dedicated microsite of the Central Europe will be created on an OTA website that will serve as a source of information for potential travellers from the USA. The website must be kept alive at least 6 months after the completion of the project
Internal identifierJPP5 - 1 - Creative Cities Central Europe
5.1.1.
Purpose
Main nature of the contractServices
Main classification (cpv): 79342000 Marketing services
5.1.5.
Value
Estimated value excluding VAT215 000,00 EUR
5.1.6.
General information
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA)no
Information about previous notices
Identifier of the previous notice232383-2024
5.1.10.
Award criteria
Criterion
TypePrice
DescriptionWeighting: 40

Criterion
TypeQuality
DescriptionName: Number of impressions; Conversion; Quality and relevance of the products offer; Other metrics in reporting; The landing page / microsite "keep-alive" period / Weighting: 60
Description of the method to be used if weighting cannot be expressed by criteriaPlease refer to the Tender Specifications
5.1.12.
Terms of procurement
Information about review deadlinessee Law of 17 June 2013 regarding legal protection in Public Procurement (NL: “Wet betreffende de motivering, de informatie en de rechtsmiddelen inzake [overheidsopdrachten, bepaalde opdrachten voor werken, leveringen en diensten en concessies”; Fr: “ Loi relative à la motivation, à l'information et aux voies de recours en matière de marchés [publics, de certains marchés de travaux, de fournitures et de services et de concessions”)
5.1.15.
Techniques
Framework agreementNo framework agreement
Information about the dynamic purchasing systemNo dynamic purchase system
Electronic auctionno
5.1.16.
Further information, mediation and review
Review organisationEuropean Travel Commission
Organisation providing additional information about the procurement procedureEuropean Travel Commission
6. Results
Value of all contracts awarded in this notice215 000,00 EUR
6.1.
Result lot ldentifierLOT-0001
Winner selection statusAt least one winner was chosen.
6.1.2.
Information about winners
Winner
Official nameTravelscape, LLC (doing business as Expedia Group Media Solutions)
Tender
Tender identifierTravelscape, LLC (doing business as Expedia Group Media Solutions)
Identifier of lot or group of lotsLOT-0001
Value of the tender215 000,00 EUR
The tender was rankedyes
Contract information
Identifier of the contractAgreement Creative cities of Central Europe OTA Campaign
TitleAgreement Creative Cities of Central Europe OTA Campaign
Date on which the winner was chosen09/07/2024
Date of the conclusion of the contract31/07/2024
Information about European Union funds
Identifier of EU fundsContract SI2.914756 grant number GRO/SME/23/13182
6.1.4.
Statistical information
Received tenders or requests to participate
Type of received submissionsTenders
Number of tenders or requests to participate received2
8. Organisations
8.1.
ORG-0001
Official nameEuropean Travel Commission
Registration numberBE0408138386
Postal addressrue du Marché Aux Herbes 61  
TownBrussels
Postcode1000
Country subdivision (NUTS)Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad (BE100)
CountryBelgium
Telephone+3225489000
Buyer profilehttps://etc-corporate.org/
Roles of this organisation
Buyer
Organisation providing additional information about the procurement procedure
Review organisation
8.1.
ORG-0002
Official nameTravelscape, LLC (doing business as Expedia Group Media Solutions)
Registration number88-0392667
Postal address5000 W. Kearney Street  
TownSpringfield
Postcode65803
CountryUnited States
Roles of this organisation
Tenderer
Winner of these lotsLOT-0001
11. Notice information
11.1.
Notice information
Notice identifier/version5e37366a-393c-4c64-a4b0-a70664688590  -  01
Form typeResult
Notice typeContract or concession award notice – standard regime
Notice subtype29
Notice dispatch date30/08/2024 15:16:36 (UTC)
Languages in which this notice is officially availableEnglish
11.2.
Publication information
Notice publication number528403-2024
OJ S issue number171/2024
Publication date03/09/2024