1. Buyer
1.1.
Buyer
Official name: Agencia Catalana de Turismo
Legal type of the buyer: Regional authority
Activity of the contracting authority: Economic affairs
2. Procedure
2.1.
Procedure
Title: Servicios de asesoramiento estratégico y técnico para definir la estrategia y ejecución del plan de acciones de marketing digital de los mercados internacionales
Description: Servicio de asesoramiento estratégico y técnico que se encargue de definir la estrategia de marketing digital de los mercados internacionales, adaptándola a las particularidades culturales de cada uno de estos mercados, y de la ejecución de un plan de acciones de marketing digital adecuado a los tres canales objeto de la licitación: CRM, Web y Redes Sociales
Procedure identifier: 97e4173d-cc01-4c6d-9cac-ada14208bf23
Internal identifier: ACT-2023-00003
Type of procedure: Open
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79342000 Marketing services
2.1.3.
Value
Estimated value excluding VAT: 2 658 985,84 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
5. Lot
5.1.
Lot: LOT-0000
Title: Servicios de asesoramiento estratégico y técnico para definir la estrategia y ejecución del plan de acciones de marketing digital de los mercados internacionales
Description: Servicio de asesoramiento estratégico y técnico que se encargue de definir la estrategia de marketing digital de los mercados internacionales, adaptándola a las particularidades culturales de cada uno de estos mercados, y de la ejecución de un plan de acciones de marketing digital adecuado a los tres canales objeto de la licitación: 1. CRM: mediante un plan de e-mail marketing y un plan de campañas de captación y generación de leads. 2. WEB: mediante el diseño y actualización del contenido de landings específicas por mercados. 3. REDES SOCIALES: mediante la elección de las redes sociales más adecuadas por mercado y de la publicación y dinamización de contenidos en dichas redes.
Internal identifier: ACT-2023-00003
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79341000 Advertising services
5.1.2.
Place of performance
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Additional information: Según lo que disponen los pliegos
5.1.3.
Estimated duration
Start date: 01/07/2023
Duration end date: 31/12/2023
5.1.4.
Renewal
Maximum renewals: 0
The buyer reserves the right for additional purchases from the contractor, as described here: Plazo de duración: la duración del contrato se iniciará el 1 de julio de 2023 o des de la fecha de firma del contrato, si ésta es posterior al 1 de julio de 2023, i hasta el 31 de diciembre de 2024. Posibilidad de prórrogas y plazo: sí, anualmente, como máximo de 2 anualidades (2025 / 2026).
5.1.5.
Value
Estimated value excluding VAT: 2 658 985,84 EUR
5.1.6.
General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Calificación técnica del equipo de trabajo del proyecto
Criterion:
Type: Quality
Description: Calidad técnica del proyecto
Criterion:
Type: Quality
Description: Propuesta de acciones de soporte
Criterion:
Type: Price
Description: Precio
Description of the method to be used if weighting cannot be expressed by criteria: Según lo que disponen los pliegos
5.1.12.
Terms of procurement
Information about review deadlines: De acuerdo con lo que se dispone en el artículo 50 de la Ley 9/2017, de 8 de noviembre, de Contratos delSector Público, por la que se transponen al ordenamiento jurídico español las Directivas del Parlamento Europeo y del Consejo 2014/23/UE y 2014/24/UE, de 26 de febrero de 2014.
5.1.15.
Techniques
Framework agreement: No framework agreement
Information about the dynamic purchasing system: No dynamic purchase system
Electronic auction: no
5.1.16.
Further information, mediation and review
Review organisation: Tribunal Català de Contractes del Sector Públic
Organisation providing additional information about the procurement procedure: Agencia Catalana de Turismo
Organisation providing more information on the review procedures: Tribunal Català de Contractes del Sector Públic
Organisation signing the contract: Agencia Catalana de Turismo
6. Results
Value of all contracts awarded in this notice: 465 000,00 EUR
6.1.
Result lot ldentifier: LOT-0000
Winner selection status: At least one winner was chosen.
6.1.2.
Information about winners
Winner:
Official name: Playbrand, SL
Tender:
Tender identifier: Playbrand, SL
Identifier of lot or group of lots: LOT-0000
Value of the tender: 465 000,00 EUR
The tender was ranked: yes
Contract information:
Identifier of the contract: ACT-2023-00003
Title: Servicios de asesoramiento estratégico y técnico para definir la estrategia y ejecución del plan de acciones de marketing digital de los mercados internacionales
Date on which the winner was chosen: 17/11/2023
Date of the conclusion of the contract: 09/02/2024
Organisation signing the contract: Agencia Catalana de Turismo
6.1.3.
Non-winning tenderers:
Official name: NTT Data Spain, SLU
Official name: Both People & Comms, SL
Official name: Adsmurai, SL
Official name: Kreab Iberia, SLU
Leader of tendering party: Adsplanning, SL
Official name: KPRN Aqua, SL
Official name: Tinkle Consultants, SL
8. Organisations
8.1.
ORG-0001
Official name: Agencia Catalana de Turismo
Registration number: ESS0800470G
Postal address: Aragó 244, 4a planta
Town: Barcelona
Postcode: 08007
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Contact point: Agencia Catalana de Turismo
Telephone: +34 934849900
Fax: +34 934849888
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
Organisation signing the contract
8.1.
ORG-0003
Official name: Adsmurai, SL
Registration number: B66216482
Town: Passeig de Gràcia, 60, 4a planta
Postcode: 08007
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 931222301
Roles of this organisation:
Tenderer
8.1.
ORG-0004
Official name: Adsplanning, SL
Registration number: B66842980
Town: Calle Felip II, 32, 7 1
Postcode: 08027
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 649528691
Roles of this organisation:
Tenderer
Group leader
8.1.
ORG-0005
Official name: KPRN Aqua, SL
Registration number: B10578292
Town: Calle de Regueros, 4, planta 3
Postcode: 28004
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Telephone: 491733453240
Roles of this organisation:
Tenderer
8.1.
ORG-0006
Official name: Both People & Comms, SL
Registration number: B62934682
Town: Plaça Francesc Macià, 5 entresuelo
Postcode: 08021
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 933182650
Roles of this organisation:
Tenderer
8.1.
ORG-0007
Official name: NTT Data Spain, SLU
Registration number: B82387770
Town: Avinguda Icària, 199-211
Postcode: 08005
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 699420657
Roles of this organisation:
Tenderer
8.1.
ORG-0008
Official name: Playbrand, SL
Registration number: B55250922
Town: Carrer Pic de Peguera, 11
Postcode: 17003
Country subdivision (NUTS): Girona (ES512)
Country: Spain
Telephone: 649541564
Roles of this organisation:
Tenderer
Beneficial owner:
Nationality of the owner: Spain
Winner of these lots: LOT-0000
8.1.
ORG-0009
Official name: Tinkle Consultants, SL
Registration number: B61928768
Town: Avinguda Diagonal, 456, 3a planta
Postcode: 08006
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 932385700
Roles of this organisation:
Tenderer
8.1.
ORG-0010
Official name: Kreab Iberia, SLU
Registration number: B82861048
Town: 7º D-E, Avinguda Diagonal, 609-615
Postcode: 08028
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 934185387
Roles of this organisation:
Tenderer
Beneficial owner:
Nationality of the owner: Spain
8.1.
ORG-0011
Official name: Tribunal Català de Contractes del Sector Públic
Registration number: -
Town: Carrer del Foc, 57
Postcode: 08038
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Telephone: 938842038
Roles of this organisation:
Review organisation
Organisation providing more information on the review procedures
11. Notice information
11.1.
Notice information
Notice identifier/version: 4d65868c-7ec0-46be-be15-e67cfae720c7 - 01
Form type: Result
Notice type: Contract or concession award notice – standard regime
Notice subtype: 29
Notice dispatch date: 12/02/2024 10:38:57 (UTC)
Languages in which this notice is officially available: Spanish
11.2.
Publication information
Notice publication number: 92195-2024
OJ S issue number: 31/2024
Publication date: 13/02/2024