Services - 101683-2019

Unrevised Machine Translation

04/03/2019    S44

France-Lyon: IT services: consulting, software development, Internet and support

2019/S 044-101683

Contract award notice – utilities

Results of the procurement procedure

Services

Legal Basis:

Directive 2014/25/EU

Section I: Contracting entity

I.1)Name and addresses
SNCF
116 cours Lafayette — CS 13511
Lyon Cedex 03
69489
France
Contact person: Gaël Briet
E-mail: gael.briet@sncf.fr
NUTS code: FR

Internet address(es):

Main address: https://www.sncf.com/fr/groupe/fournisseurs/consultations

I.2)Information about joint procurement
I.6)Main activity
Urban railway, tramway, trolleybus or bus services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Digital referencing

II.1.2)Main CPV code
72000000
II.1.3)Type of contract
Services
II.1.4)Short description:

This referencing gives a response to the emerging digital support needs of the SNCF group on the various digital subjects. It responds to new trends in the field by providing expertise and expertise on external resources that can contribute to the support and acceleration of the group’s digital transformation. The fingerprints of this referencing are as follows: Data, development and

digital communication, design of interfaces, client knowledge, support for agile methods.

The aim is therefore to establish framework contracts with digital service providers in the digital sector to facilitate relations between SNCF and digital service providers.

II.1.6)Information about lots
This contract is divided into lots: yes
II.2)Description
II.2.1)Title:

Interface design

Lot No: 3
II.2.2)Additional CPV code(s)
72000000
72212222
72212224
72212783
72413000
72421000
72600000
72810000
II.2.3)Place of performance
NUTS code: FR
II.2.4)Description of the procurement:

Understand the user experience design.

Identify the ergonomic web constraints.

Understanding the UX process, the methods and tools available: agility, wireframe, Photoshop.

Set up teams and workflows adapted to day-to-day and structural constraints.

Learn new trends: thinking, mobile first, responsive...

Audit practice, animation of workshops on outbreaks, design and framing of sites or applications.

Mobile, development of mobile sites or applications in agile methods, redesign of mobile sites or applications.

Support to product owners (essays from US to revenue)...

II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Data room

Lot No: 1
II.2.2)Additional CPV code(s)
71621000
72000000
72150000
72220000
72224000
72224100
73300000
II.2.3)Place of performance
NUTS code: FR
II.2.4)Description of the procurement:

The Big Data is commonly described by the trio of volume — variety — velocities.

to which truth and visualisation are associated. The value generation is the result of mastering these different characteristics.

4 main missions can be requested under this lot:

— framing and piloting cases of “Big Data”, “data science” and “data engineer” for the SNCF activities, in line with the Data Roadmap;

Definition of the Big/Small Data strategy to be integrated into the overall strategy of the company,

The development of new technological developments in the big data SNCF infrastructure,

— exhibition of the business case, the business model and the technology versus technology transformation plan.

II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Digital communication

Lot No: 2
II.2.2)Additional CPV code(s)
71241000
72212500
72212510
72212511
73210000
79341100
II.2.3)Place of performance
NUTS code: FR
II.2.4)Description of the procurement:

Organisation of the business’s digital marketing activity and digital communication.

Web development and follow-up.

Advice and use of social media for development purposes (design and development, monitoring of activity, etc.).

II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Client knowledge

Lot No: 4
II.2.2)Additional CPV code(s)
72212445
72300000
72320000
72421000
72600000
II.2.3)Place of performance
NUTS code: FR
II.2.4)Description of the procurement:

Global competition requires businesses to challenge

continuing to generate value. It is effective only if it corresponds to the request. Flier, a source of profit, is only possible through full knowledge of customers and their needs. The quest for excellence, a tool of growth per se, cannot be effective without the identification and segmentation of the consumers coveted. The assets of the client knowledge.

— to give meaning to information by putting into perspective the firm’s client data and objectives,

— define SNCF’s “customer value”,

Implementation of taglien plans,

— satisfy and retain customers, in particular those with higher value for the firm,

— Steering the marketing action in a more precise and reliable economic logic.

Page 6 of 13

Http://

II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Support for agile methods

Lot No: 5
II.2.2)Additional CPV code(s)
73200000
73300000
79930000
79998000
80511000
80570000
II.2.3)Place of performance
NUTS code: FR
II.2.4)Description of the procurement:

Agility is only a means of achieving and making available high-quality products to users.

The introduction of agility should be achieved by the imagination of new products or services.

This involves the operational implementation of agile methods, high level education in this field and sharing with the SNCF community of SNCF.

SNCF is involved in the transformation of several organisations, projects and programmes. We are therefore convinced that these changes need to be accompanied by a change in the culture of the group. Support for the development of new forms of work is therefore necessary.

II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Negotiated procedure with prior call for competition
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a periodic indicative notice

Section V: Award of contract

Lot No: 1
Title:

Data room

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
30/11/2018
V.2.3)Name and address of the contractor
INTM; Ividata; Inventiv IT; A.I.D.; ETO; Micropole; Matis; Soft Computing; ATOS; JEMS Data
Paris
France
NUTS code: FR
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
V.2.5)Information about subcontracting
V.2.6)Price paid for bargain purchases

Section V: Award of contract

Lot No: 2
Title:

Digital communication

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
30/11/2018
V.2.3)Name and address of the contractor
Synchrone; Audensiel; Altran; Maltem; Solutec; Publicis conseil; Onepoint; FREELANCE.COM; Adneom; Nexton; Cybercité; Insign; Webedia; Niji; MC2I
Paris
France
NUTS code: FR
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
V.2.5)Information about subcontracting
V.2.6)Price paid for bargain purchases

Section V: Award of contract

Lot No: 3
Title:

Interface design

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
30/11/2018
V.2.3)Name and address of the contractor
NIJI; Emotic; Nurun; Backelite; Axance; UX Republic; AF83; Wedigital GArden; Grenade & Sparks; Daveo; Hiveworks; Clever Age; Pocket Prod; Attoma; Digital Linkers
Paris
France
NUTS code: FR
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
V.2.5)Information about subcontracting
V.2.6)Price paid for bargain purchases

Section V: Award of contract

Lot No: 4
Title:

Client knowledge

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
30/11/2018
V.2.3)Name and address of the contractor
Talan; INTM; Suttermills; Converteo; Digitas L BI; SIA Partners; Lineup7; Nextedia; Velvet; Milky
Paris
France
NUTS code: FR
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
V.2.5)Information about subcontracting
V.2.6)Price paid for bargain purchases

Section V: Award of contract

Lot No: 5
Title:

Agile Methods

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
30/11/2018
V.2.3)Name and address of the contractor
Hubvisory; Goood!; CGI; ETOP; Benext; Anima NEO
Paris
France
NUTS code: FR
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
V.2.5)Information about subcontracting
V.2.6)Price paid for bargain purchases

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Tribunal administratif
7 rue de Jouy
Paris Cedex 04
75181
France
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
VI.5)Date of dispatch of this notice:
28/02/2019