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France-Lyon: IT services: consulting, software development, Internet and support
Contract award notice – utilities
Results of the procurement procedure
Section I: Contracting entity
Main address: https://www.sncf.com/fr/groupe/fournisseurs/consultations
Section II: Object
This referencing gives a response to the emerging digital support needs of the SNCF group on the various digital subjects. It responds to new trends in the field by providing expertise and expertise on external resources that can contribute to the support and acceleration of the group’s digital transformation. The fingerprints of this referencing are as follows: Data, development and
digital communication, design of interfaces, client knowledge, support for agile methods.
The aim is therefore to establish framework contracts with digital service providers in the digital sector to facilitate relations between SNCF and digital service providers.
Understand the user experience design.
Identify the ergonomic web constraints.
Understanding the UX process, the methods and tools available: agility, wireframe, Photoshop.
Set up teams and workflows adapted to day-to-day and structural constraints.
Learn new trends: thinking, mobile first, responsive...
Audit practice, animation of workshops on outbreaks, design and framing of sites or applications.
Mobile, development of mobile sites or applications in agile methods, redesign of mobile sites or applications.
Support to product owners (essays from US to revenue)...
The Big Data is commonly described by the trio of volume — variety — velocities.
to which truth and visualisation are associated. The value generation is the result of mastering these different characteristics.
4 main missions can be requested under this lot:
— framing and piloting cases of “Big Data”, “data science” and “data engineer” for the SNCF activities, in line with the Data Roadmap;
Definition of the Big/Small Data strategy to be integrated into the overall strategy of the company,
The development of new technological developments in the big data SNCF infrastructure,
— exhibition of the business case, the business model and the technology versus technology transformation plan.
Organisation of the business’s digital marketing activity and digital communication.
Web development and follow-up.
Advice and use of social media for development purposes (design and development, monitoring of activity, etc.).
Global competition requires businesses to challenge
continuing to generate value. It is effective only if it corresponds to the request. Flier, a source of profit, is only possible through full knowledge of customers and their needs. The quest for excellence, a tool of growth per se, cannot be effective without the identification and segmentation of the consumers coveted. The assets of the client knowledge.
— to give meaning to information by putting into perspective the firm’s client data and objectives,
— define SNCF’s “customer value”,
Implementation of taglien plans,
— satisfy and retain customers, in particular those with higher value for the firm,
— Steering the marketing action in a more precise and reliable economic logic.
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Support for agile methods
Agility is only a means of achieving and making available high-quality products to users.
The introduction of agility should be achieved by the imagination of new products or services.
This involves the operational implementation of agile methods, high level education in this field and sharing with the SNCF community of SNCF.
SNCF is involved in the transformation of several organisations, projects and programmes. We are therefore convinced that these changes need to be accompanied by a change in the culture of the group. Support for the development of new forms of work is therefore necessary.
Section IV: Procedure
Section V: Award of contract
Section VI: Complementary information