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das Vereinigte Königreich-London: Werbe- und Marketingdienstleistungen
Abschnitt I: Öffentlicher Auftraggeber
Abschnitt II: Gegenstand
Media Planning and Buying Framework
A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1).
National across the UK.
A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying.
The key service deliverables include:
— strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels,
— implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media,
— evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight,
— management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement,
— performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements.
Out of scope:
— creative development,
— print, event management, mailings and site installation.
The contract is for an initial 3 years with the option to extend for 1 year plus an additional 1 year subject to performance.
Abschnitt III: Rechtliche, wirtschaftliche, finanzielle und technische Angaben
Whilst participating tenderers are not required to be members of any specific professional bodies, tenderers will be required to demonstrate required experience and technical ability as outlined in the procurement documents and throughout the tender process.
Prospective tenderers should review the tender documents including the scope of services to ensure that they are fully capable of meeting all the requirements prior to completing and submitting any tender documentation.
Abschnitt IV: Verfahren
With prior call for competition notice.
Abschnitt VI: Weitere Angaben