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20/02/2016    S36

Belgium-Brussels: Study on a marketing plan to stimulate the take-up of eID and trust services for the digital single market — SMART 2015/0046

2016/S 036-057180

Contract award notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Official name: European Commission, Directorate-General for Communications Networks, Content and Technology, Task Force Legislation Team (eIDAS), Directorate R: Support, Unit R2: Finance
Postal address: Office BU 25 04/24
Town: Brussels
Postal code: 1049
Country: Belgium
For the attention of: Mr Andrea Servida — Head of Unit

Internet address(es):

General address of the contracting authority:

Address of the buyer profile:

Electronic access to information:

I.2)Type of the contracting authority
European institution/agency or international organisation
I.3)Main activity
General public services
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract
Study on a marketing plan to stimulate the take-up of eID and trust services for the digital single market — SMART 2015/0046.
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 10: Market research and public opinion polling services
Main site or location of works, place of delivery or of performance: Contractor's premises.
NUTS code
II.1.3)Information about a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Short description of the contract or purchase(s)
The objective of the study is to investigate the economic potentials of e-identification and trust services (eID and eTSs) in a fully integrated digital single market at EU level (including e-government) and also taking the international dimension inherent to trust services.
To that end the study will, as far as possible with the available budget, carry out a market analysis and then yield a marketing plan aiming at stimulating the take-up of eID and trust services to their maximal capability. The study should investigate at least market segmentation, value proposition, channels, packaging, delivery using the usual approach and methodology for a marketing study. It includes a marketing plan for public administrations in the EU to promote e-government services using eID and eTSs.
However, the contractor should validate its findings with 1 or more channel partners. It should have the capacity to engage key stakeholders (beyond sending them a questionnaire) because the stakeholders that should be stimulated should have the possibility to contribute with their own experience on market segmentation, value proposition, etc. In particular, the contractor will need to liaise with DG Informatics' CEF Stakeholder Management Office on potential stakeholders for CEF DSI building blocks as well as with the e-SENS project consortium.
Finally, the study should then deliver a set of examples/templates for take-up.
II.1.5)Common procurement vocabulary (CPV)

79310000 Market research services

II.1.6)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
II.2)Total final value of contract(s)
II.2.1)Total final value of contract(s)
Value: 182 400 EUR
Excluding VAT

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of
1. Understanding of the tasks required. Weighting 20
2. Technical quality of the tender. Weighting 50
3. Organisation of work. Weighting 30
IV.2.2)Information about electronic auction
An electronic auction has been used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority
SMART 2015/0046.
IV.3.2)Previous publication(s) concerning the same contract

Prior information notice

Notice number in the OJEU: 2015/S 002-001300 of 3.1.2015

Contract notice

Notice number in the OJEU: 2015/S 133-244629 of 14.7.2015

Section V: Award of contract

Contract No: 30-CE-0744757/00-17. Lot title: Study on a marketing plan to stimulate the take-up of eID and trust services for the digital single market
V.1)Date of contract award decision:
V.2)Information about offers
Number of offers received: 2
V.3)Name and address of economic operator in favour of whom the contract award decision has been taken

Official name: PwC EU Services EESV
Postal address: Woluwe Garden, Woluwedal 18
Town: Sint-Stevens-Woluwe
Postal code: 1932
Country: Belgium
Telephone: +32 27104211
Internet address:

V.4)Information on value of contract
Total final value of the contract:
Value: 182 400 EUR
Excluding VAT
V.5)Information about subcontracting
The contract is likely to be sub-contracted: no

Section VI: Complementary information

VI.1)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): WP 2015 e-communication.
VI.2)Additional information:
VI.3)Procedures for appeal
VI.3.1)Body responsible for appeal procedures

Official name: General Court
Postal address: rue du Fort Niedergrünewald
Town: Luxembourg
Postal code: 2925
Country: Luxembourg
Telephone: +352 4303-1
Fax: +352 4303-2100
Internet address:

VI.3.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: Within 2 months of the notification of the plaintiff, or, in the absence thereof, of the day on which it came to the knowledge of the plaintiff. A complaint to the European Ombudsman does not have as an effect either to suspend this period or to open a new period for lodging appeals.
VI.3.3)Service from which information about the lodging of appeals may be obtained

Official name: European Commission, DG Communications Networks, Content and Technology, Unit R2 — Finance, attention: Marie-Christine Laffineur
Postal address: Office: BU 25 04/024
Town: Brussels
Postal code: 1049
Country: Belgium
Internet address:

VI.4)Date of dispatch of this notice: