Section I: Contracting authority
I.1)Name, addresses and contact point(s) I.2)Type of the contracting authority
European institution/agency or international organisation
General public services
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
II.1.1)Title attributed to the contract
Study on a marketing plan to stimulate the take-up of eID and trust services for the digital single market — SMART 2015/0046.
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 10: Market research and public opinion polling services
Main site or location of works, place of delivery or of performance: Contractor's premises.
II.1.3)Information about a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Short description of the contract or purchase(s)
The objective of the study is to investigate the economic potentials of e-identification and trust services (eID and eTSs) in a fully integrated digital single market at EU level (including e-government) and also taking the international dimension inherent to trust services.
To that end the study will, as far as possible with the available budget, carry out a market analysis and then yield a marketing plan aiming at stimulating the take-up of eID and trust services to their maximal capability. The study should investigate at least market segmentation, value proposition, channels, packaging, delivery using the usual approach and methodology for a marketing study. It includes a marketing plan for public administrations in the EU to promote e-government services using eID and eTSs.
However, the contractor should validate its findings with 1 or more channel partners. It should have the capacity to engage key stakeholders (beyond sending them a questionnaire) because the stakeholders that should be stimulated should have the possibility to contribute with their own experience on market segmentation, value proposition, etc. In particular, the contractor will need to liaise with DG Informatics' CEF Stakeholder Management Office on potential stakeholders for CEF DSI building blocks as well as with the e-SENS project consortium.
Finally, the study should then deliver a set of examples/templates for take-up.
II.1.5)Common procurement vocabulary (CPV)
79310000 Market research services
II.1.6)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
II.2)Total final value of contract(s)
II.2.1)Total final value of contract(s)
Value: 182 400 EUR
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
The most economically advantageous tender in terms of
1. Understanding of the tasks required. Weighting 20
2. Technical quality of the tender. Weighting 50
3. Organisation of work. Weighting 30
IV.2.2)Information about electronic auction
An electronic auction has been used: no
IV.3.1)File reference number attributed by the contracting authority
IV.3.2)Previous publication(s) concerning the same contract
Section V: Award of contractContract No: 30-CE-0744757/00-17. Lot title: Study on a marketing plan to stimulate the take-up of eID and trust services for the digital single market
V.1)Date of contract award decision:
V.2)Information about offers
Number of offers received: 2
V.3)Name and address of economic operator in favour of whom the contract award decision has been taken V.4)Information on value of contract
Total final value of the contract:
Value: 182 400 EUR
V.5)Information about subcontracting
The contract is likely to be sub-contracted: no
Section VI: Complementary information
VI.1)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): WP 2015 e-communication.
VI.3)Procedures for appeal
VI.3.1)Body responsible for appeal procedures VI.3.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: Within 2 months of the notification of the plaintiff, or, in the absence thereof, of the day on which it came to the knowledge of the plaintiff. A complaint to the European Ombudsman does not have as an effect either to suspend this period or to open a new period for lodging appeals.
VI.3.3)Service from which information about the lodging of appeals may be obtained VI.4)Date of dispatch of this notice: