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199469-2025 - Competition

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Competition
SpainAdvertising and marketing services
Servicio consistente en la gestión integral de las Redes Sociales del Instituto de Turismo de la Región de Murcia
SpainMurcia (ES620)
Estimated value excluding VAT738 000,00 EUR
Type of procedureOpen

Buyer
BuyerInstituto de Turismo de la Región de Murcia (ITREM)
SpainMurcia (ES620)Murcia

LOT-0001Servicio consistente en la gestión de las redes sociales de promoción turística en español y en inglés, y las redes institucionales del ITREM
Advertising and marketing services
SpainMurcia (ES620)
Estimated value excluding VAT588 000,00 EUR
Deadline for receipt of tenders28/04/2025 - 23:59:00 (UTC+2) Eastern European Time, Central European Summer Time

LOT-0002Servicio consistente en la gestión de las redes sociales de promoción turística del producto gastronómico 1001 Sabores Región de Murcia y las redes institucionales de CCT
Advertising and marketing services
SpainMurcia (ES620)
Estimated value excluding VAT150 000,00 EUR
Deadline for receipt of tenders28/04/2025 - 23:59:00 (UTC+2) Eastern European Time, Central European Summer Time

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BG
CS
DA
DE
EL
ES
EN
ET
FI
FR
GA
HR
HU
IT
LT
LV
MT
NL
PL
PT
RO
SK
SL
SV

Notice

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62/2025
199469-2025 - Competition
Spain – Advertising and marketing services – Servicio consistente en la gestión integral de las Redes Sociales del Instituto de Turismo de la Región de Murcia
OJ S 62/2025 28/03/2025
Contract or concession notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official nameInstituto de Turismo de la Región de Murcia (ITREM)
Legal type of the buyerBody governed by public law, controlled by a regional authority
Activity of the contracting authorityGeneral public services
2. Procedure
2.1.
Procedure
TitleServicio consistente en la gestión integral de las Redes Sociales del Instituto de Turismo de la Región de Murcia
DescriptionProcedimiento abierto sujeto a regulación armonizada divido en dos lotes.
Procedure identifier8ae53df0-2f09-43f7-a51f-02b90c363591
Internal identifierRC1690
Type of procedureOpen
The procedure is acceleratedno
2.1.1.
Purpose
Main nature of the contractServices
Main classification (cpv): 79340000 Advertising and marketing services
2.1.2.
Place of performance
Country subdivision (NUTS)Murcia (ES620)
CountrySpain
2.1.3.
Value
Estimated value excluding VAT738 000,00 EUR
2.1.4.
General information
Legal basis
Directive 2014/24/EU
2.1.5.
Terms of procurement
Terms of submission
Maximum number of lots for which one tenderer can submit tenders2
Terms of contract
Maximum number of lots for which contracts can be awarded to one tenderer2
2.1.6.
Grounds for exclusion
Money laundering or terrorist financingLos motivos recogidos en el DEUC
5. Lot
5.1.
LotLOT-0001
TitleServicio consistente en la gestión de las redes sociales de promoción turística en español y en inglés, y las redes institucionales del ITREM
DescriptionLa gestión de las redes sociales de promoción turística en español y en inglés, y las redes institucionales del ITREM
Internal identifier1
5.1.1.
Purpose
Main nature of the contractServices
Main classification (cpv): 79340000 Advertising and marketing services
5.1.2.
Place of performance
Country subdivision (NUTS)Murcia (ES620)
CountrySpain
5.1.4.
Renewal
Maximum renewals2
5.1.5.
Value
Estimated value excluding VAT588 000,00 EUR
5.1.6.
General information
Reserved participationParticipation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA)no
5.1.9.
Selection criteria
Criterion
TypeSuitability to pursue the professional activity
DescriptionCapacidad de obrar
Use of this criterionUsed

Criterion
TypeEconomic and financial standing
DescriptionCifra anual de negocio
Use of this criterionUsed

Criterion
TypeTechnical and professional ability
DescriptionTrabajos realizados
Use of this criterionUsed
5.1.10.
Award criteria
Criterion
TypeQuality
DescriptionCapacidad de respuesta. . Realización de vídeos cortos redes Turismo Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number20,00
Category of award weight criterionWeight (points, exact)
Award criterion number8,00
Criterion
TypeQuality
DescriptionOferta económica. . Realización de vídeos cortos redes Visit Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number19,00
Category of award weight criterionWeight (points, exact)
Award criterion number8,00
Criterion
TypeQuality
Description.Caso práctico con calendario para las redes de ITREM.
Category of award weight criterionWeight (points, exact)
Award criterion number5,00
Criterion
TypeQuality
Description.Caso práctico con calendario para Turismo Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number5,00
Criterion
TypeQuality
Description.Caso práctico con calendario para Visit Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number5,00
Criterion
TypeQuality
DescriptionPropuesta estratégica y táctica. Posibles mejoras para las redes de Itrem.
Category of award weight criterionWeight (points, exact)
Award criterion number10,00
Criterion
TypeQuality
DescriptionPropuesta estratégica y táctica. Posibles mejoras para las redes de Turismo Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number10,00
Criterion
TypeQuality
DescriptionPropuesta estratégica y táctica. Posibles mejoras para las redes de Visit Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number10,00
5.1.11.
Procurement documents
Languages in which the procurement documents are officially availableSpanish
5.1.12.
Terms of procurement
Terms of submission
Electronic submissionRequired
Languages in which tenders or requests to participate may be submittedSpanish
Electronic catalogueNot allowed
Deadline for receipt of tenders28/04/2025 23:59:00 (UTC+2) Eastern European Time, Central European Summer Time
Deadline until which the tender must remain valid2 Months
Information about public opening
Opening date29/04/2025 12:30:00 (UTC+2) Eastern European Time, Central European Summer Time
Opening date21/05/2025 12:00:00 (UTC+2) Eastern European Time, Central European Summer Time
Opening date08/05/2025 10:00:00 (UTC+2) Eastern European Time, Central European Summer Time
PlaceNSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA - presencial
PlaceNSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA - presencial
PlaceNSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA - presencial
Terms of contract
The execution of the contract must be performed within the framework of sheltered employment programmesNo
Conditions relating to the performance of the contractconciliación del trabajo y la vida familiar.
Electronic invoicingRequired
Electronic ordering will be usedno
Electronic payment will be usedyes
5.1.15.
Techniques
Framework agreementNo framework agreement
Information about the dynamic purchasing systemNo dynamic purchase system
Electronic auctionno
5.1.16.
Further information, mediation and review
Review organisationInstituto de Turismo de la Región de Murcia (ITREM) - Tribunal Administrativo Central de Recursos Contractuales
Information about review deadlines: hasta 2025-04-16+02:00
Organisation providing more information on the review proceduresInstituto de Turismo de la Región de Murcia (ITREM) - INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA
5.1.
LotLOT-0002
TitleServicio consistente en la gestión de las redes sociales de promoción turística del producto gastronómico 1001 Sabores Región de Murcia y las redes institucionales de CCT
DescriptionLa gestión de las redes sociales de promoción turística del producto gastronómico 1001 Sabores Región de Murcia y las redes institucionales de CCT
Internal identifier2
5.1.1.
Purpose
Main nature of the contractServices
Main classification (cpv): 79340000 Advertising and marketing services
5.1.2.
Place of performance
Country subdivision (NUTS)Murcia (ES620)
CountrySpain
5.1.4.
Renewal
Maximum renewals2
5.1.5.
Value
Estimated value excluding VAT150 000,00 EUR
5.1.6.
General information
Reserved participationParticipation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA)no
5.1.9.
Selection criteria
Criterion
TypeSuitability to pursue the professional activity
DescriptionCapacidad de obrar
Use of this criterionUsed

Criterion
TypeEconomic and financial standing
DescriptionCifra anual de negocio
Use of this criterionUsed

Criterion
TypeTechnical and professional ability
DescriptionTrabajos realizados
Use of this criterionUsed
5.1.10.
Award criteria
Criterion
TypeQuality
DescriptionCapacidad de respuesta. . Realización de vídeos cortos 1.001 Sabores Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number20,00
Category of award weight criterionWeight (points, exact)
Award criterion number8,00
Criterion
TypeQuality
DescriptionOferta económica. . Realización de vídeos cortos redes CCT Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number19,00
Category of award weight criterionWeight (points, exact)
Award criterion number8,00
Criterion
TypeQuality
DescriptionCaso práctico con calendario para 1.001 Sabores Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number7,50
Criterion
TypeQuality
DescriptionCaso práctico con calendario para CCT Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number7,50
Criterion
TypeQuality
DescriptionPropuesta estratégica y táctica. Posibles mejoras para las redes de 1.001 Sabores Región de Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number15,00
Criterion
TypeQuality
DescriptionPropuesta estratégica y táctica. Posibles mejoras para las redes de CCT Murcia.
Category of award weight criterionWeight (points, exact)
Award criterion number15,00
5.1.11.
Procurement documents
Languages in which the procurement documents are officially availableSpanish
5.1.12.
Terms of procurement
Terms of submission
Electronic submissionRequired
Languages in which tenders or requests to participate may be submittedSpanish
Electronic catalogueNot allowed
Deadline for receipt of tenders28/04/2025 23:59:00 (UTC+2) Eastern European Time, Central European Summer Time
Deadline until which the tender must remain valid2 Months
Information about public opening
Opening date29/04/2025 12:30:00 (UTC+2) Eastern European Time, Central European Summer Time
Opening date21/05/2025 12:00:00 (UTC+2) Eastern European Time, Central European Summer Time
Opening date08/05/2025 10:00:00 (UTC+2) Eastern European Time, Central European Summer Time
PlaceNSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA - presencial
PlaceNSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA - presencial
PlaceNSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA - presencial
Terms of contract
The execution of the contract must be performed within the framework of sheltered employment programmesNo
Conditions relating to the performance of the contractconciliación del trabajo y la vida familiar.
Electronic invoicingRequired
Electronic ordering will be usedno
Electronic payment will be usedyes
5.1.15.
Techniques
Framework agreementNo framework agreement
Information about the dynamic purchasing systemNo dynamic purchase system
Electronic auctionno
5.1.16.
Further information, mediation and review
Review organisationInstituto de Turismo de la Región de Murcia (ITREM) - Tribunal Administrativo Central de Recursos Contractuales
Information about review deadlines: hasta 2025-04-16+02:00
Organisation providing more information on the review proceduresInstituto de Turismo de la Región de Murcia (ITREM) - INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA
8. Organisations
8.1.
ORG-0001
Official nameInstituto de Turismo de la Región de Murcia (ITREM)
Registration number51261750169935
Registration numberQ3000763G
TownMurcia
Postcode30006
Country subdivision (NUTS)Murcia (ES620)
CountrySpain
Contact pointInstituto de Turismo de la Región de Murcia (ITREM)
Telephone968357761
Other contact points
Official nameINSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA
TownMurcia
Postcode30006
CountrySpain
Telephone968357732
Other contact points
Official nameTribunal Administrativo Central de Recursos Contractuales
TownMadrid
Postcode28020
Country subdivision (NUTS)Madrid (ES300)
CountrySpain
Telephone913491441
Roles of this organisation
Buyer
Review organisation
Organisation providing more information on the review procedures
Notice information
Notice identifier/version22981d7e-c679-4b08-b1b3-259f0584a9cd  -  01
Form typeCompetition
Notice typeContract or concession notice – standard regime
Notice subtype16
Notice dispatch date26/03/2025 15:26:49 (UTC+1) Central European Time, Western European Summer Time
Languages in which this notice is officially availableSpanish
Notice publication number199469-2025
OJ S issue number62/2025
Publication date28/03/2025